Food is perhaps the best example of customization amidst commoditization, especially when it comes to Retail Food Chains. You just have to get it right, every time! Even if you do get all of the product ingredients right, you’re still going to have to delight your customers with exceptional service, to be a long term player.
With IT increasingly integrating with business processes, IT is one of the key ingredients for service delivery, which is where we come in! Take a look at how Systems+ helped a one of the top retail food chains in the U.S get IT right.
Processes that were more manual than automated
Lack of options for running promotional campaigns – XSell and Upsell
Inflexible pricing
Slow system performance directly impacting booking and store transactions
Unpleasant online experience due to old technology
Cumbersome online experience resulting in customer dissatisfaction
Lack of dynamic offerings resulting in customers switching to other better options
Difficult to attract new customers
Slower reaction to seasonal consumer needs taking away first mover advantage